From startups to industry leaders, I’ve helped to amplify some great brands.
Apera
Helped the founders of this growing AI startup to rebrand, rename and reimagine their visual identity and storytelling. I also delivered product positioning, refined buyer personas, and relaunched the website as a demand generative engine for top-of-funnel leads.
Generac
As part of Generac Clean Energy's leadership team, I helped to steer, plan, and execute on post-acquisition strategy. Charged with running marketing for the new business unit, I led go-to-market efforts in the launch of Generac's solar storage solution and subsequent products, delivering product positioning, content marketing, awareness, and ongoing demand generation and engagement.
Neurio
Hired to run growth marketing, I created and managed an overhaul of Neurio’s brand strategy and visual identity. We focused on thought leadership, optimized marketing operations with a Salesforce.com/Pardot implementation, and ramped up on digital marketing and awareness—quickly starting to generate demand, prior to acquisition by Generac Power Systems as part of their new Clean Energy group.
Cardinal Path
Working with cross-functional teams, I project managed Cardinal Path's first Analytics Rising virtual conference, including event production, promotion, and content strategy. As part of a Google reseller partnership, I also collaborated with Google’s product team in delivering a GA 360 webinar series that generated user demand.
Eventbase
Together with Eventbase's founders, I helped propel the company’s reputation as a premium event app. Initiatives included: relaunch of Eventbase.com, thought leadership, event production and press and awards. For customer engagement, I used compelling visual narratives to promote app adoption, and conceived of and produced Eventbase Summit, the company’s annual customer conference.