Bringing transformative technologies to market.
01 | Growth Strategy
Marketers don’t naturally have all the answers, which is why I'm always testing, learning, and optimizing—all within a proven framework for reaching tangible goals and achieving sustainable growth.
CAMPAIGN PLANNING, SEARCH, PAID ADS & SOCIAL, EMAIL MARKETING, CONVERSION RATE OPTIMIZATION, MARKETING OPS
02 | Product Marketing
Bringing products to market is my jam. I believe that deep understanding and empathy for customers are integral to creating demand and I never underestimate the impact of good data and ongoing feedback.
POSITIONING, MESSAGING FRAMEWORKS, PERSONAS, PRODUCT LAUNCHES, FEATURE RELEASES, SALES ENABLEMENT
03 | Brand Strategy
Because it all starts with Why. I help to transform the intangible associations that live in the hearts and minds of customers (the brand) to create quantifiable value—that is, stakeholder value and margin.
BRAND AUDIT, BRAND IDENTITY, CONCEPTION & IDEATION, BRAND GUIDELINES, VISUAL IDENTITY